The St. Pete famous, World Tour shirt.
You’ve seen it everywhere, even if you’ve only spent a day or two in St. Pete – “Paris, London, Tokyo, St. Pete.” A mission statement, but also a little ironic and self-deprecating. The so-called “World Tour” design is a bid for St. Pete to stand with the cultural capitals of the world, emblazoned on prints and posters and, especially, t-shirts. Thousands and thousands of t-shirts.
So many t-shirts, in fact, that it’s shocking to be reminded that the design only debuted a year ago. For the launch of St. Pete Threads, we knew we had to snag the man behind probably the biggest t-shirt in our fair city – Chad Mize, who first launched the design from his former Central Avenue gallery, Blue Lucy. So we recruited Chad to sit on our Board of Directors, where he’ll help us pick the next viral St. Pete t-shirt sensation.
Mize says the design was inspired by a similar shirt making big claims about Torrance, California (maybe a bit more of a stretch). Though the World Tour is his biggest hit, Mize has been making t-shirts for nearly 20 years – since before computers were a common part of the process. ”Everything was hand-done,” he says of those early days. “We had to cut out the letters [to set up prints].”
But Mize stuck with t-shirts, because he’d seen how much power they had. “Growing up, I always loved getting a band t-shirt when I went to a concert,” he says. “You can make a statement. It’s something that I’ve always been drawn to.”
Mize has a lot of thoughts as to why the World Tour design has been such a hit. “It’s simple. It’s kind of tongue in cheek, but at the same time, I don’t think it would work for every city. I don’t think you could put ‘Tampa’ on the bottom and have it work.”
The shirt does have a big out-of-town fanbase, with tourists regularly picking up shirts from shops at the Don Cesar and the Vinoy. Then they head back home and spread the word about our bayside ‘Burg.
Mize is happy to be part of getting the word out, and he sees great things for St. Pete. “The art scene is really good, there’s so much going on now. The restaurants and brewing . . . That kind of stuff helps artists live.”
He closed the Blue Lucy gallery in December of last year, after a happy five-year run. Now he’s relishing the freedom, curating shows with his trademark poppy sensibility at venues across St. Pete. His next event is at Black Amethyst Tattoo, where the show Elements, featuring artists riffing on the molecules on the periodic table, opens on April 11th. He’s also got a garden-themed show, featuring nearly 50 artists, coming up at Green Bench Brewing.
We’re glad Chad’s part of the St. Pete Threads team, where we’ll all be hard at work making his famous t-shirt’s message comes true.